Disney Television Animation is an American animation studio that is the TV animation production arm of the Disney-ABC Television Group (since 2003), dedicated to creating, developing and producing animated television series, films, specials and other projects. It is a subsidiary of The Walt Disney Company. Established in 1984 during the reorganization and subsequent re-incorporation of The Walt Disney Company following the arrival of then-Disney CEO Michael Eisner, the entity was formerly known as The Walt Disney Pictures Television Animation Group, the name was then later changed, shortened to Walt Disney Television Animation starting in mid-1988 and was its name up until 2009, when it has been shortened again to Disney Television Animation. The unit was originally formed as the animation production arm of the former Walt Disney Television group banner. Television Animation, itself part of The Walt Disney Studios, Burbank and formerly parented by the Walt Disney Motion Pictures Group, like all of the in-house/outsourcing television animation studios proved a commercially successful venture, as most of the animated series it produced and established were well-received at best and were successful enough to gain and earn enough popularity during their intital premieres (due to virtually-acclaimed promotional campaigns and groundbreaking receptions for their animated shows). The Television Animation studio previously had some immediate eventual success in 1985, when they successfully gambled with substantially higher budgeted productions which proved profitable ventures that raised the standard for the TV medium. In 2003, it absorbed the old U.S. Walt Disney Television group name, re-branding itself into a separate unit of its own that same year. Today, the aforementioned Walt Disney Television brand is still active as in-name-only by producing television programs internationally. The studio is (or was) responsible for and exclusively involved in the production of animated television programming and other projects (including made-for-TV films, specials and short subjects). The company formally produced many of the cartoon shows airing on The Disney Afternoon syndication package program and the ABC Kids Saturday morning programming block of the ABC television network, but in the present, the studio is under control and under contact from Disney's cable television network Disney Channel to produce and program animated original content exclusively for the channel (as of late-2002). It is headquartered since 1998 in the Frank G. Wells Building on the Studio Lot across from the Team Disney Burbank building (fronted by the Seven Dwarfs). The Frank G. Wells building was specifically designed for Television Animation, and has a film reel and filmstrip across the front of the building facing Team Disney Burbank across the parking lot. Television Animation has a secondary building located in Glendale on Sonora Street which they moved into in 2002, since the creation of DisneyToon Studios in 2003, both studios share the building. Television Animation was formerly headquartered at the Motion Picture and Television Academy in North Hollywood, with a secondary building on Cahuenga. For a short period of time following the 1998 move, the secondary building was the Fairmont building next to Bob's Big Boy in Burbank. Television Animation is now split between the Frank G. Wells Building (third floor), and its first floor location in Glendale at the Sonora Building.